The Demand For Packaging Tapes Is Gaining Grip On The Backdrop Of Huge Growth From The Packaging Industry

Printed tapes are used to secure packages while promoting a company and product. Advertising begins the moment a package leaves the plant till it reaches the consumer. These tapes also indicate if they have been tampered with, creating good will for the company.

U.S.-based company PhotoTape custom prints adhesive tapes. What sets this product apart is its color accuracy and unique technology. The company uses plate-less digital printing technology, which provides a larger color palate. This helps the firm provide customers with a color that is more accurate than the original company logo. The technology helps reduce costs and allows repeated printings, which can go up to 20 inches. This printing process allows images to be printed continuously throughout the length of the tape.

The company uses Pantone Matching System (PMS) to match colors to the original company logo. PMS also helps the artwork look more vibrant and prominent on the package. This type of printing is high-definition and digitally printed. It allows printing images, logos, graphics, illustrations, and advertisements directly on the tape.

The prints are made on tapes that are 25% thicker than regular ones, which is estimated at nearly 2.5mil thickness, making them highly durable. The company uses a reverse printing technique – printing the image between substrates and adhesives – making it scratch-proof. It also helps preserve the image till it reaches the customer.

According to a report by Grand View Research, Inc., the global printed tape market is anticipated to reach USD 39.79 billion by 2025, growing at a 5.8% CAGR during the forecast period (2014 to 2025). Demand for the same stems from industries such as food and beverages, transportation and logistics, and consumer durables.

Print-O-Tape, Fab s.p.a, Supertape, and Le Mark Group are some of the major players in the market. The companies are focusing on new potential markets to expand their business.

In-Depth research report on Printed Tape Market:

http://www.grandviewresearch.com/industry-analysis/printed-tape-market